What's the story behind Maui Gold Organic
Pineapple?
First of all, it is the only
pineapple born and raised on the island of Maui!
Maui Pineapple Company is native to Hawai‘i and
dedicated to providing field fresh, tasty
pineapples to the world, while maintaining a
sustainable
environment and preserving
resources for its community.
This company has a strong commitment to
stewardship of
the land Over
their 100 year history in Hawai'i, they have
instituted many programs that serve to protect,
preserve island resources.
Sustainable agriculture is practiced through the
use of field rotation, cover crops, fallow time,
natural fertilizers and integrated pest management.
Those fields that have long lain fallow are being
restored with plants native to the area in a
managed Reforestation
Project.
At Maui Pineapple Company’s headquarters in Central
Maui, a variety of recycle and reuse programs are
in place. These include:
* Land application process wash water reuse program
which was activated in 1997. It takes the cannery’s
wash water, filters out the solids and transports
it seven miles via underground pipelines to fields
to be reused as irrigation water for seed cane.
* Boilers and the power plant are governed by the
EPA’s Clean Air Act and regulated by the State of
Hawai‘i Dept. of Health. The company is permitted
to collect used oils, have them tested and approved
to burn in the boilers.
* Batteries from farm equipment, machinery and
trucks are consigned and recycled; likewise,
generated scrap metals are recycled.
Maui Land & Pineapple Company manages and
operates the Honolua Ditch Water System, considered
one of the finest surface water transfer systems in
the State of Hawai‘i. Through the Kapalua Water
Company, this system provides water for the Honolua
Plantation pineapple fields, Kapalua Resort and
drinking water for the West Maui community.
Maui Pineapple Company has applied thousands of
Best Management Practices (BMP), contributing to
the quality of life, protection of property, the
improvement of environmental quality and expansion
of the regional economy. One result:
USDA’s Natural
Resource Conservation Service estimates that the
company’s cumulative conservation efforts have
reduced sediment loading into coastal waters by
68%.
The Company aims to secure its position in the
rapidly evolving agricultural sector and ensure the
sustainability of its operations by placing
emphasis on fresh and organic Maui Gold® pineapple
in the coming years. It will contribute to Maui’s
overall economic health and lasting rural character
by becoming a “grower of growers.” This includes
building partnerships with other Maui farmers in
addition to encouraging high school and university
students of agriculture through internships and
scholarships.
Maui Land & Pineapple Company owns and manages
the Pu‘u Kukui Watershed Preserve, which was
established in 1988 and is the largest private
nature preserve in the state of Hawai‘i. It is
located at the summit of Mauna Kahalawai, the West
Maui mountains. The company also manages the
Honolua-Mokule‘ia Marine Life Conservation District
which protects and preserves two bays. Through
management of these preserves and participation in
the West Maui Mountains Watershed Partnership, the
company actively strives to perpetuate the health
of a vital water source and protect biologically
unique areas.
